MGA Entertainment Introduces L.O.L. Surprise! J.K. Mini Fashion Dolls

Source: MGA Entertainment/The Toy Book

A new line extension is joining the No. 1 toy brand in the world.

On July 10, L.O.L. Surprise! J.K. mini fashion dolls will hit retail. Series 1 includes four dolls who are little sisters to popular members of MGA Entertainment’s (MGAE) L.O.L. Surprise! O.M.G. fashion doll lineup. Diva (big sister Lady Diva), M.C. Swag (big sister Swag), Queen Bee (big sister Royal Bee), and Neon Q.T. (big sister Neonlicious) each come packed with 15 surprises including clothes, shoes, fashion accessories, a bottle, and more. The mini fashion dolls feature real hair, fabric fashions, and tall shoes, and come in a package that becomes a playset.

L.O.L. Surprise! J.K. Mini Dolls | Source: MGA Entertainment

The dolls will debut to fans during a YouTube livestream on the L.O.L. Surprise! channel at 10 a.m. PDT today, with a new music video, a new dance, and additional content set to roll out ahead of the official launch on July 10. L.O.L. Surprise! J.K. mini fashion dolls are available for preorder at most major retailers.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.