MGA Entertainment Launches Dojo Battle Action Line

MGA Entertainment Inc. (MGAE) is entering a new category with the debut of Dojo Battle —a high-tech ninja experience.

With Dojo Battle, kids can suit up with electronic swords and chest shields that include patented Smart Strike technology. As opponents face-off, the chest shield detects strikes and keeps score as the battle gets enhanced with lights and sounds. After three consecutive strikes, the system declares a winner.

“Dojo Battle gives kids a chance to have fun — whether as a duo or with multiple players,” says Isaac Larian, CEO and founder of MGA Entertainment. “With great patented technology, plus tried-and-true battling play among kids, team MGAE has done it again — we are bringing fun back to the toy aisle with new and creative products.”

The system includes two swords, two shields, and two different colored discs. Recommended for ages 8 and up, up to 12 kids can play Dojo Battle at once.

The game is available now at retailers, including Target and Amazon.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.