The L.O.L. Surprise! crew is looking to get kids active while school is closed.
MGA Entertainment’s (MGAE) popular toy brand is debuting L.O.L. Surprise! Boredom Busters every day at 1 p.m. PST in hopes of keeping kids engaged and entertained. The content is designed to be used as “play-starters” for kids to enjoy after their daily chores or homework is complete.
MGAE says that the daily features will include an assortment of videos, trivia questions, activity sheets, challenges, and more — each shared across the L.O.L. Surprise! Facebook and Instagram profiles. Fans can use the hashtag #BBsBoredomBusters to engage with other L.O.L. Surprise! enthusiasts online.
It’s time for your first #BBsBoredomBuster ⏰ Learn the Calling All B.B.s dance with Tahani, then share on TikTok with the hashtag #BBsBoredomBusters! Don’t forget to tag @lolsurprise – your video could be featured on our page!
Posted by LOL Surprise on Thursday, March 19, 2020
The L.O.L. Surprise! brand continues to top toy charts around the globe. Last month, MGAE revealed plans to launch an L.O.L. Surprise! fashion collaboration with UNIQLO in addition to global efforts to extend the entertainment content initiatives for the brand. MGAE Founder and CEO Isaac Larian recently took part in The Toy Book‘s annual State of the Industry Q&A series.