LOL Surprise All-Star B.B.s | Source: MGA Entertainment

The colorful squad of L.O.L. Surprise! characters are about to conquer a whole new realm: video games.

MGA Entertainment Inc. (MGAE) partnered with Nighthawk Interactive to debut the L.O.L. Surprise! game, exclusively on the Nintendo Switch this fall. The game will arrive just as MGAE’s latest collection of L.O.L. Surprise! toys hits stores.

“The world of L.O.L. Surprise! continues to grow around the world,” says MGAE Founder and CEO Isaac Larian. “We are working closely with the team at Nighthawk to ensure key attributes of the L.O.L. Surprise! fall toy line — fashion, collectability, and outrageousness — are brought to life in gameplay in ways that are fun and meaningful to our fans.”

The L.O.L. Surprise! game will feature the brand’s new characters, fashions, and surprises. Additional information, including preorder details will be revealed in the weeks ahead.

Nighthawk Interactive previously developed titles such as My Friend Pedro, Disney Classic Games: Aladdin and The Lion King, and Friday the 13th: The Game.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.