Source: VeVe/MGA Entertainment

Yesterday, in celebration of L.O.L. Day (7.07 upside down), MGA Entertainment (MGAE) and VeVe revealed plans for a series of collectible NFTs inspired by the L.O.L. Surprise! brand.

New Zealand-based VeVe mints digital collectibles on the blockchain, which allows for “an immutable record of authentication.” According to the company, more than 580,000 NFT digital collectibles have been sold through the VeVe app since last December. The L.O.L. Surprise! dolls will be rendered as 3D models that can be animated and enhanced with interactive features.

“We are very excited to be working with a company that, like MGAE, creates unique ways to experience the world of fandom, says Isaac Larian, CEO and founder, MGAE. “Combining technology with toys has been successful for us in the past and we are looking forward to even more success with VeVe.”

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In recent months, concern about the environmental impact of NFT technology has been rising. With that in mind, VeVe says that it plans to be the first 100% carbon-neutral NFT platform and plans to offer grants to environmental nonprofits in addition to other initiatives to offset its carbon footprint. Further details about L.O.L. Surprise! NFTs will be revealed in the weeks ahead.