MGA Entertainment introduces its latest L.O.L. Surprise! collection, L.O.L. Surprise! O.M.G. Lights. The new range — including O.M.G. fashion dolls, glitter dolls, and pets — stands out under normal light and a special black light. At first, these dolls look like other L.O.L. O.M.G. fashion dolls. Then, kids can use the included black light to reveal additional surprises. Each doll comes with surprise fashion looks and accessories that kids can unbox.

Consumers can preorder the L.O.L. Surprise! O.M.G. Lights collection starting Jan. 25, and the toys will be available in stores beginning Feb. 16 at Amazon, Target, and Walmart.

Keep reading for a first look at the new dolls.


L.O.L. Surprise! O.M.G. Lights ($24.99)

Kids can unbox 15 fashion surprises for the articulated fashion doll and then repurpose its box into a fashionable play space. Kids can slide the box open for a surprise color reveal as the doll’s photo on the front turns from black and white into color. There are four O.M.G. Lights fashion dolls to collect.


L.O.L. Surprise! Lights Glitter ($10.99)

These new dolls have unique looks and glitter details. The glitter dolls come with eight surprises to unbox, include an outfit, accessories, a bottle, and a secret message. Kids can collect all 12 of the glitter dolls.


L.O.L. Surprise! Lights Pets ($12.99)

The glowing L.O.L. Surprise! Lights Pets dolls include nine surprises to reveal and have real, extra-long hair. Each pet is covered in long fur that kids can peel off and reveal which character is inside. The fur can then be reapplied in different ways to create new looks. There are 12 different Lights pets to collect, as well.