Fans can play as any of the six main characters in the game. | Source: MGA Entertainment
MGA Entertainment (MGA) and Outright Games revealed plans for a new video game, Rainbow High: Runway Rush, inspired by the Netflix and YouTube series Rainbow High.
In this puzzle adventure game that focuses on all things art and creativity, fans can play as the six main characters — Ruby, Poppy, Sunny, Jade, Skyler, and Violet — as they tackle a new creative contest at their school. Players can utilize each character’s specific skills, such as Sunny’s illustration techniques and Skyler’s fashion design, to complete puzzles and help their classmates.
“With the first ever console game for Rainbow High, the No. 1 fashion doll franchise, fans will enjoy the experience of playing as their favorite Rainbow High characters, exploring the school, and getting to know these popular characters in an entirely new and interactive way,” says Isaac Larian, Founder and CEO of MGA Entertainment. “Since we launched the brand nearly three years ago, we have continued to offer fans many ways to connect with it, whether through the fashion doll line, the YouTube and Netflix series, or this new game.”
The game will feature multiple interactive locations fans are familiar with from the series. Gamers can play as Sunny and find everything she needs for the day in her bedroom, as Ruby to prepare croissants in the Rainbow Union, or as Skyler to design and make an outfit. In addition to the main story mode, players will be able to take on a series of quests, play mini-games, and find collectibles to level up their characters and unlock outfits.
“We have had the pleasure of previously adapting two of MGA’s fantastic [intellectual properties] IPs, L.O.L Surprise! and Bratz, into video games and we are delighted to be the development and publishing partner for the first Rainbow High video game,” says Beth Goss, CEO of Outright Games. “Rainbow High is a fast-growing franchise and its core tenets of community and fashion translate incredibly well to dynamic gameplay in our new title, which we believe complements the overall development of MGA’s brand.”
Carla Bolaños Blanco, Game Designer at Xaloc Studios, an independent game development studio, shares the sentiment. “The puzzle genre was a natural fit for Rainbow High: Runway Rush, as the franchise is centered so much on creativity, and this genre enables players to take on creative tasks and problem solve in a way that is unique to them. Working with Outright Games, we ensured gameplay was appropriate for logic and reading skills of different ages,” she says. “To help younger players navigate and learn the game, we’ve incorporated a ‘Hint Scan’ feature that helps identify at one sight every interactive element of the puzzles making navigation easier for younger players.”
Rainbow High: Runway Rush will be released this fall on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, Nintendo Switch, and PC.
