Source: Genius Brands/The Toy Book

Genius Brands International continues making moves.

The company behind Kartoon Channel! and Rainbow Rangers promoted Michael Jaffa to chief operating officer from his previous role as general counsel and senior vice president of business affairs. Jaffa will retain his legal responsibilities while taking the reins in overseeing the business operations of production, consumer products, global distribution, human resources, and diversity.

“Since joining Genius Brands in 2018, Mike has been a tireless leader in driving the business forward as we lay the foundations for the next great kids company,” says Genius Brands’ Chairman and CEO Andy Heyward. “Heading into 2021, we are poised to take a giant leap forward with the execution of business strategies for our new brands, Stan Lee’s Superhero Kindergarten, Shaq’s Garage, and Stan Lee Universe, joining tentpoles Rainbow Rangers and Llama Llama, and the continued rapid expansion of our digital platform, Kartoon Channel! now in over 100 million U.S. TV households, and available in virtually the entire country.”

Jaffa, previously of DreamWorks Animation Television and Hasbro Studios, is overseeing the integration of Chizcomm Ltd. and Chizcomm Beacon Media, which Genius Brands recently acquired.