Haunt Your House – Coming soon to Kickstarter | Source: Micro Games of America (MGA Entertainment)

MGA Entertainment (MGAE) is going back to its roots for an upcoming project.

The company behind L.O.L. Surprise!, Rainbow High, and Little Tikes is resurrecting its original name — Micro Games of America — for Haunt Your House, an “App-Vanced” game.

MGAE previewed the augmented reality (AR)-enhanced tabletop hybrid game at Gen Con in Indianapolis last week where more than 50,000 enthusiastic gamers attended the event to check out the latest from a host of companies.

Haunt Your House at Gen Con Indy 2022 | Source: Micro Games of America (MGA Entertainment)

In Haunt Your House, players act as paranormal investigators searching through a haunted house with the help of their AI assistant, Boogle. Using a smartphone or tablet, players hunt for AR monsters that emerge from the physical gameboard.

Related: MGA Entertainment Launches Bratz Minis, Bratz Mini Cosmetics to Kick Off the Miniverse

Haunt Your House will launch as a Kickstarter project in the near future with more details set to be revealed in the weeks ahead.

Isaac Larian founded Micro Games of America in 1979, originally as an importer of handheld electronic games that were sold to retailers including Toys “R” Us.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.