Microsoft, Mattel Debut Spring 2021 Minecraft Toys

Microsoft x Mattel Minecraft | Source: Mattel

Minecraft continues to be a blockbuster gaming franchise and this year Microsoft and Mattel are extending the brand further into the toy aisles with a fresh assortment of new products.

The Minecraft 3.25-inch Core Figure Assortment gets a refresh with a new collection of articulated figures that have been designed in the game’s signature pixelated design. Kids ages 6 and up can collect a variety of familiar characters, each of which comes packed with two papercraft blocks and a signature accessory.

Microsoft x Mattel Minecraft Core Figure Assortment | Source: Mattel

Minecraft Minecart Mayhem is an all-new action set that comes with a 3.25-inch Steve figure, eight papercraft blocks, a Minecart, and a launcher. Kids can load Steve into the Minecart, hit the launcher, and send the iconic pixel man speeding into action.

Microsoft x Mattel Minecraft Minecart Mayhem | Source: Mattel

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To further extend the fun, Mattel is offering printable Minecraft-style track segments that parents can download from the Mattel Playroom website for kids to assemble into their own custom Minecraft Railway layouts.

The spring toy launches join a growing collection of game-accurate playsets, collectible figures, and roleplay items that are available now.


About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.