Just Peachy x Miffy Sweatshirt | Source: Just Peachy

Just in time for the Year of the Rabbit, several companies are collaborating with Dick Bruna’s Dutch rabbit Miffy to introduce a variety of products. 

Popular “100-yen” shop Daiso is introducing a collection of paper goods, such as stationery and novelty products, in addition to health and beauty products next year. Daiso is known for its dainty and pastel-inspired designs.

Woobles, a crochet kit company, will introduce three beginner-level crochet kits in late January. Kids will be able to create their own crochet versions of Miffy and her friends Melanie and Grunty, who will also be featured in the kits. The kits will also come with video tutorials and matching accessories. 

Miffy will appear in a number of apparel and accessories launches, starting with Hanna Andersson this fall. The collection will include dresses and leggings with Miffy’s classic designs on them, as well as matching pajama sets in a variety of colors that mothers can wear with their kids. Prices range from $14.99-46.80. Several designs are currently available to purchase now

Additionally, Just Peachy will release a new collection of clothing and accessories in November geared towards young adults. Fashionable bags, sweatshirts, stickers, plush figures, and more accessories are priced between $3-40, available to preorder now

Related: Fred Rogers Productions, 9 Story Brands Ink 16 Licensing Deals for ‘Daniel Tiger’s Neighborhood’

Ghostly International is collaborating with Miffy on an apparel launch that will include T-shirts, hoodies, accessories, hats, and more. Kira Kids will also launch a new collaboration with Miffy during the holiday season, which will be available both online and in the Kira x Miffy store in Honolulu.

Fans of Miffy and her friends can watch for each official launch, which are all expected to release within the first half of next year.

About the author

Vivian Rousseau

Vivian Rousseau

Vivian Rousseau is an Editorial Intern with Adventure Media & Events, where she writes for The Toy Book, The Toy Insider, and The Pop Insider. She is also currently a Senior at Rutgers University - New Brunswick studying Journalism & Media Studies. Vivian’s two previous internships have been in news writing as well, as she loves to write! When she isn’t writing or doing her schoolwork, Vivian is typically reading, at the gym, or soaking up her last year of college with her friends and sorority sisters!

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube