Under the new agreement brokered by Playology International, Mighty Mojo will produce a new line of Wiggles plush, puzzles, party kits, and accessories for the North American market. The news comes as The Wiggles celebrates 30 years of providing fun and educational music-based entertainment to kids around the world.
“We are excited about the innovation and experience Mighty Mojo Toys will bring to The Wiggles brand in North America,” says Anthony Field, creator of The Wiggles. “It has been a real adventure over the last 30 years, and we hope to be having this much fun for at least another 30 years to come!”
“We’ve watched The Wiggles affect and influence the kids in our lives, so we simply needed to work with them,” says Arash Moghaddam, CEO of Mighty Mojo Toys. “They’re an evergreen brand known through households all over the world. We’re excited to bring our playful sense of innovation to a line of products for kids of all ages.”
The team at Mighty Mojo says that they plan to follow a similar rollout for The Wiggles as they’ve done with other recent licensing partners, including Spin Master’s Etch-A-Sketch, Doug the Pug, Pete the Cat, and Booba.