The Wiggles | Source: The Wiggles

Mighty Mojo Toys inked a licensing deal with The Wiggles.

Under the new agreement brokered by Playology International, Mighty Mojo will produce a new line of Wiggles plush, puzzles, party kits, and accessories for the North American market. The news comes as The Wiggles celebrates 30 years of providing fun and educational music-based entertainment to kids around the world.

“We are excited about the innovation and experience Mighty Mojo Toys will bring to The Wiggles brand in North America,” says Anthony Field, creator of The Wiggles. “It has been a real adventure over the last 30 years, and we hope to be having this much fun for at least another 30 years to come!”

Related: Mighty Mojo Toys Introduces Booba Night Buddies Plush

“We’ve watched The Wiggles affect and influence the kids in our lives, so we simply needed to work with them,” says Arash Moghaddam, CEO of Mighty Mojo Toys. “They’re an evergreen brand known through households all over the world. We’re excited to bring our playful sense of innovation to a line of products for kids of all ages.”

The team at Mighty Mojo says that they plan to follow a similar rollout for The Wiggles as they’ve done with other recent licensing partners, including Spin Master’s Etch-A-Sketch, Doug the Pug, Pete the Cat, and Booba.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.