Mighty Mojo Toys

The recently launched Mighty Mojo Toys is teaming up with the creator of the original Fart Knocker for a new line of novelty door knockers. The newly inked deal was brokered by The Brand Liaison.

Mighty Mojo Toys Sound Knockers will debut this holiday season. The collection includes customized Halloween and Christmas designs with up to seven unique sounds activated by lifting a lever. Halloween styles will include skulls, witches, ghosts, and pumpkins with scary laughter, screams, chains, and “trick or treat.” Christmas designs include Santa Claus, wreaths, and reindeer with festive holiday music. Mighty Mojo Toys says that it is exploring options for branded Halloween properties and retail exclusives.

“We are thrilled to partner with such a creative inventor and this unique product,” says Caryl Liebmann, vice president of licensing at Mighty Mojo Toys. “We are working on some very cool designs that we plan to launch in time for Halloween.”

“I attended the Women in Toys Empowerment Day at Toy Fair Dallas and received some great advice and met so many great people in this industry, including the Brand Liaison who saw the potential in this product,” says Beverly Means, owner of Means LLC.

The Brand Liaison says it plans to explore additional entertainment and sports licensing opportunities for Means’ patented sound chip door knockers in the months ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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