MMG Brands Shifts Production from Toys to Personal Protective Equipment

MMG Brands, the company behind Moosh-Moosh plush, has joined the fight against COVID-19.

The company is responding to the desperate need for personal protective equipment (PPE) by shifting its resources and production focus to the sourcing and manufacturing of FDA-approved N95 respirator masks, nitrile gloves, hospital gowns, and other items.

“As a nimble company we are able to shift production quickly, and that’s what we’ve done to address a crushing need,” says Sean Price, executive vice president, chief marketing officer for MMG Brands. “We are at war with this virus. Historically, American companies transition from producing consumer goods to producing much-needed supplies for war efforts. MMG Brands is doing its part to make a difference during these uncertain circumstances.”

MMG Brands is working in concert with state and federal government entities to place supplies sourced from Far East manufacturers.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.