The Minecraft universe continues to expand.
Ahead of the brand’s 15th anniversary next year, Microsoft’s Mojang Studios has entered into a slate of new licensing partnerships for the video game brand to further expand its product offerings.
New licensing partners include Crayola for seasonal and party items in the U.S. and Canada; American Greetings for greeting cards and wrapping paper in the U.S. and Canada; Crunch Pak for food and beverage in the U.S. and Canada; Dynacraft for sporting goods in the U.S.; Bladez Toys for arts & crafts in the U.K., Europe, and Australia; Procos for seasonal and party items in Europe; L Founders Loyalty Programs in Europe; and finally Andromeda for back to school products in Mexico.
What started as a game and platform for creative expression has evolved into an evergreen entertainment franchise with more than 150 current licensing partners across the globe. The company recently launched its latest expansion, Minecraft Legends, and announced an upcoming film from Warner Bros. and Legendary Pictures set to star Jason Momoa (Aquaman) and scheduled to release in 2025.
“With an unprecedented scope for creativity, Minecraft has become a global phenomenon that fosters innovative thinking both in-game and through our branded products, offering fans the opportunity to interact with Minecraft both physically and digitally,” says Federico San Martin, Global Head of Consumer Products for Minecraft. “Ahead of our 15th anniversary next year, this is the ideal time for us to exhibit at Licensing Expo as we look to expand into new areas of business globally. We’re eager to share our upcoming franchise initiatives with current and potential new partners and discuss creative and engaging ways to galvanize our communities across content, game updates, marketing, retail, and promotional activities.”
Visit Minecraft at Licensing Expo in Booth No. J120 for more information.
The Toy Book and sister publication The Pop Insider will be in attendance at Licensing Expo, June 13-15, 2023. Stop by Booth No. N249 to meet the team and grab a 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.
To register to attend Licensing Expo 2023 for free, visit www.licensingexpo.com.
