The global expansion of Feisty Pets continues with a new book deal in Spain, Portugal, and Andorra.
Mondo TV, which serves as the licensing agent in Italy, Spain, and Portugal for the brand, inked a deal with Penguin Random House Grupo Editorial that will launch with a series of four new books: a look and find book; an official handbook; a quirky quizzes book; and a puzzles and activity book. Geared toward kids ages 8 and up, the books will incorporate the transforming concept that has propelled the line to success around the world.
Penguin Random House also holds the rights to produce board books; books with kits; books with attachments; chapter books; coloring and activity books; humor books; junior novels; magnet books; pencil puzzle books; pop-up books; readers; sound books; storybooks; and touch-and-feel books for the duration of its 18-month license which runs from January 2020-June 2022.
Jazwares serves as master global toy partner for the brand, while Scholastic handles English language books. Giochi Preziosi distributes Fiesty Pets toys in Italy.