Moonbug, UTA Plot North American Licensing Expansion for CoCoMelon, Blippi, More

Source: Moonbug Entertainment

Moonbug is looking to rapidly expandf its licensing reach.

The company behind entertainment brands, including My Magic Pet Morphle, Supa Strikas, T-Rex Ranch, and the recently acquired Blippi and CoComelon, signed with United Talent Agency (UTA) for representation in North America. UTA has repped Blippi since 2018 and will now manage domestic publishing and video game rights for several Moonbug properties in addition to managing licensing efforts for toys, apparel, costumes, and more.

CoComelon | Source: Moonbug

“As we continue to expand our brands, we have remained focused on maintaining strategic partnerships to enhance our licensing,” says Moonbug’s Head of Americas Andy Yeatman. “UTA’s vast experience and history in accelerating brands will be critical to that success and we are excited to sign with them.”

Moonbug’s full content portfolio includes 18 brands representing more than 550 hours of streaming content available across YouTube, Amazon, Netflix, Hulu, Roku, and more.

Moonbug recently entered into a global licensing deal with MGA Entertainment (MGAE) to represent its popular Little Baby Bum preschool brand. A full range of CoComelon toys from Jazwares recently arrived at retail.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.