Online game developer Mind Candy has given rights for toy development and manufacturing in North America and Australia to Moose Toys for Mind Candy’s upcoming release of World of Warriors.
Moose Toys will be responsible for toy lines based on the game, including collectibles and play sets.
World of Warriors is set to launch digitally as a game on iOS and Android devices in six languages this year, with branded products, including toys, to follow throughout next year.
Alexis Willey is an editorial intern at Adventure Publishing Group. She assists the editors on leading trade magazines The Toy Book and The Licensing Book and online at toybook.com and licensingbook.com. She also contributes to the weekly e-newsletters The Licensing Report and The Toy Report. Alexis spends her time (and money) going to concerts, city hopping, and shamelessly taking pictures of her food. When she isn’t making “just one more” cup of coffee, she’s probably working on her university’s literary magazine and getting really geeky about words and design. Follow her travels and strange commentary on Twitter and Instagram: @alexisrwilley.