Last year, Moose Toys topped U.S. toy sales with Shopkins, with the Shopkins 12-pack as the hottest selling toy of the year, according to the NPD Group. The company also grew from the 25th position to the industry’s sixth ranked toy manufacturer in the U.S., according to The NPD Group.
About The Author
Maddie Michalik is the managing editor at leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. She also manages all content for The Toy Book‘s website and weekly newsletter Toy Report, keeping retailers and manufacturers up-to-date on all news, trends, new products, and happenings within the industry. She also assists with creating digital and social content content for The Toy Insider, the leading consumer holiday gift guide and toy review and news website and The Pop Insider, a place where superfans can fuel their fandoms. As a professional toy reviewer and an industry expert, she reports on toy trends and hot products. She has been featured in various regional outlets in the U.S. and Canada. Follow her on Twitter @maddiemichalik.