Ronnie Frankowski and Belinda Gruebner | Source: Moose Toys

Moose Toys is looking ahead into the new year with a refreshed executive team.

The company behind Shopkins, Squeakee, and this year’s smash hit Magic Mixies promoted two of its staffers to new, C-level roles effective immediately.

Ronnie Frankowski steps into the newly created role of chief commercial officer while Belinda Gruebner assumes the role of chief marketing officer.

“It is wonderful to see Moose continue to evolve, but even more pleasing to see the growth and career progression of our valued people,” says Moose Toys CEO Paul Solomon.

Related: Moose Toys Fast-tracks Licensing Program for Magic Mixies

In his new role, Frankowski, previously Moose Toys’ chief marketing officer, is responsible for global commercial strategies and planning. He will work closely with the product development team.

Gruebner, who previously served as executive vice president of global marketing, is responsible for all marketing execution across the business. Additionally, she will continue to lead the Moose Happy Kids Foundation.

“It is fantastic to see two of our people who stood up and rose to the challenge of ensuring we were successful in a tough market recognized in this way,” Solomon says.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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