“With Boom City Racers, Moose Toys delivers innovation in the vehicle aisle,” says Paul Solomon, the co-owner of Moose Toys, in a press release. The car collection is the first of the toy company’s products in the vehicle category. “The unique ‘rip, race, explode’ features deliver hours of play, challenging kids to master their unique ultimate race-and-explode challenges.”
Kids pull the ripcord of each Boom City Racers toy to launch it into play, and when it crashes into something, it bursts apart. Each car can easily be reassembled to offer kids an explosive experience over and over again.
The collection features 24 different varieties of cars sold within a single pack for $5.99, a two-pack for $9.99, a starter pack for $14.99, and a Fireworks Factory Play Set for $29.99. Moose will mark the launch of the new product with a multifaceted marketing campaign, influencer partnerships, and in-store point-of-sale materials.