Moose Toys expanded their European network and product portfolio by acquiring the popular Scruff-a-Luvs brand and Worlds Apart, a design-led, UK-based business.

Worlds Apart creates children’s lifestyle products and is known for its Scruff-a-Luv, Ready Beds, and Kid Active brands.

“With the initial success of Scruff-a-Luvs globally, it is a great opportunity to expand their reach and further develop this much loved brand, while also increasing our presence in the UK,” Moose Toys CEO Paul Solomon says.

Moose’s acquisition of Worlds Apart comes into effect on Nov. 16 and will include all assets and brands. This initiative will not make any roles redundant.