Heroes of Goo Jit Zu, Treasure X Aliens

Moose Toys is launching two new offerings in the compound category this July — Treasure X Aliens, and Heroes of Goo Jit Zu.

Treasure X Aliens debuted at Toy Fair New York, after which it quickly nabbed the title of Action Figure of the Year at the 2019 Australian Toy Awards in Melbourne. The line extension for Treasure X is an out-of-this-world unboxing experience in which kids can perform an alien dissection to free the collectible treasure and treasure hunter trapped inside a gooey, slimy pod.

“Moose Toys continue to redefine a child’s notion of play and stretch the boundaries of what’s possible, literally and figuratively,” says Paul Solomon, co-owner, Moose Toys. “We’ve proven our place within the boys’ aisle with the success of Treasure X, which launched last fall and quickly became the No. 1 item in action figure collectibles. Now we’ve expanded the Treasure X line to include the supercool and slimy Aliens segment, and with the exciting introduction of Heroes of Goo Jit Zu, we are continuing to make an impact in the boys’ aisle.”

Heroes of Goo Jit Zu combines compound play with action figures. The line focuses on a band of zoo animals that mutated into heroic fierce fighters and smashed their way out of the zoo to defend the city from a gang of baddies. The characters are filled with sand, faux teeth or bones, glitter and goo and can be squished, stretched and smashed in every direction.

Moose Toys will support both lines with a full, 360 marketing campaign in the U.S. The popular series of Treasure X webisodes continue to perform, with more than 27 million views to-date. Heroes of Goo Jit Zu will release two 11-minute mini movies to introduce the characters and brand.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.