Moose ToysShopkins brand launched a new product line through an exclusive promotion inspired by its fans, where more than 6,000 kids entered the competition for a chance to receive a secret delivery.

Through the promotion, 1,000 fans worldwide were randomly selected to be the first to receive a Lil’ Secrets play set. The chosen fans were encouraged to unbox it on May 23 and share it on social media with #SPKFansFirst. Since May 23, more than 600 unique pieces of content have been uploaded to social media. This sizzle reel features nearly 300,000 individuals on Facebook.

Shopkins Lil’ Secrets is available for pre-sale on Amazon, and will be available in all major retailers beginning August 1.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube