Moose ToysShopkins brand launched a new product line through an exclusive promotion inspired by its fans, where more than 6,000 kids entered the competition for a chance to receive a secret delivery.

Through the promotion, 1,000 fans worldwide were randomly selected to be the first to receive a Lil’ Secrets play set. The chosen fans were encouraged to unbox it on May 23 and share it on social media with #SPKFansFirst. Since May 23, more than 600 unique pieces of content have been uploaded to social media. This sizzle reel features nearly 300,000 individuals on Facebook.

Shopkins Lil’ Secrets is available for pre-sale on Amazon, and will be available in all major retailers beginning August 1.