Moose Toys welcomes a new member to its team with toy industry veteran Hollie Holmes joining as Vice President of Global Licensing.
“The opportunity to join Moose and be a part of the thoughtful and strategic global growth of its licensing portfolio presented a not-to-be-missed next step in my career,” says Holmes. “Moose is renowned for innovation with its own brands, as well as taking licensed brands to the next level, and I look forward to continuing to build on successful licensing initiatives.”
Holmes has a long history of work within the toy industry, managing partnerships with a variety of brands. She has experience in leadership roles at Mattel and was most recently the Global Head of Licensing at PlayMonster.
“Hollie is a dynamic thought-leader and rainmaker in the Licensing community and a perfect fit with our Moose WOW culture,” says Ronnie Frankowski, Chief Commercial Officer, Moose Toys. “She’s the perfect leader to help drive our long-term strategic plan for Partner Brands as we aim to take a quantum leap forward in this space.”
With Moose, Holmes will be responsible for growing the company’s inbound licensed portfolio of brands and flanker segments. Holmes will start her work with Moose Toys June 5, and will be based out of El Segundo, California.
