Moose Toys Hosts Pikmi Pops DoughMi Launch Event in Los Angeles

Moose Toys launched its latest collection of Pikmi Pops with a special launch event in Los Angeles. Hosted by actress, author, and kids’ fashion designer Haylie Duff, surprises packed the official debut of Pikmi DoughMis — a full range of doughnut-themed plush.

“My daughter Ryan can’t stop talking about Pikmi DoughMis from Moose Toys,” says Duff. “All she wants to do is smell the sweet DoughMis and find the fun surprises inside. Now she’s on a mission to collect all 40 DoughMis with her friends.”

Families, foodies, and kids of all ages — including several popular YouTubers — attended the event for an afternoon of doughnut-themed activities. CookieSwirlC, Tic Tac Toy, Two Sisters Toy Style, and the GEM Sisters played host to meet-and-greets with fans and followers of their channels. Photo ops included a wall decorated with more than 300 plush doughnuts .

“We love our new Pikmi Pops DoughMi line, and it was so fun to see how much joy the toy brought to kids today,” noted Alex Ries, senior vice president, head of U.S. marketing & strategy, Moose Toys, “It’s clear from watching our top influencer friends and the fans that we have succeeded at creating a unique unboxing experience and a really special toy.”

Pikmi Pops Doughmis are available now.

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.