Moose Toys launched its latest collection of Pikmi Pops with a special launch event in Los Angeles. Hosted by actress, author, and kids’ fashion designer Haylie Duff, surprises packed the official debut of Pikmi DoughMis — a full range of doughnut-themed plush.

“My daughter Ryan can’t stop talking about Pikmi DoughMis from Moose Toys,” says Duff. “All she wants to do is smell the sweet DoughMis and find the fun surprises inside. Now she’s on a mission to collect all 40 DoughMis with her friends.”

Families, foodies, and kids of all ages — including several popular YouTubers — attended the event for an afternoon of doughnut-themed activities. CookieSwirlC, Tic Tac Toy, Two Sisters Toy Style, and the GEM Sisters played host to meet-and-greets with fans and followers of their channels. Photo ops included a wall decorated with more than 300 plush doughnuts .

“We love our new Pikmi Pops DoughMi line, and it was so fun to see how much joy the toy brought to kids today,” noted Alex Ries, senior vice president, head of U.S. marketing & strategy, Moose Toys, “It’s clear from watching our top influencer friends and the fans that we have succeeded at creating a unique unboxing experience and a really special toy.”

Pikmi Pops Doughmis are available now.

Haylie Dugg

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