The Licensing Shop Inc. is developing the licensing program for Moose Toys‘ new Kindi Kids line in the U.S. and Canada. The new line launches this fall with four colorful bobblehead dolls that come with “magical” food-themed accessories that move, with a goal of sparking imaginative play and guiding young kids on their journey to kindergarten.

The licensing program begins during next year’s back-to-school season, with product categories such as apparel, accessories, stationery, publishing, and drinkware. The program will expand in 2021 to include sleepwear, room décor, party goods, and snacks in addition to others. The first licensees on board include The Bentex Group (master apparel and swimwear) including Bentex, Dreamwave, and HIS International, and Komar Brands handling sleepwear.

“Kindi Kids is more than a brand launch for Moose Toys. It’s an incredible opportunity to disrupt the preschool aisle to celebrate the major milestone of entering kindergarten for the first time,” says Paul Solomon, co-owner, Moose Toys. “We’ve received great support from retailers, and this is just the beginning for Kindi Kids. We are building out a robust world with music and content, with more to come.”

YouTube content introducing the Kindi Kids will debut this June.