Moose Toys launched an online fundraising campaign, where one lucky fan will take home Winnie Award, a gold-plated and diamond-encrusted Shopkin of the Year. First introduced to fans at this year’s New York Toy Fair, Winnie Award is ready to find her home with a lucky Shopkins fan.
Fans can participate by making a minimum of a five dollar donation on the Winnie Award’s GoFundMe page. All proceeds will benefit the Toy Industry Foundation (TIF), a 501(c)3 children’s charity that provides toys to kids in need. The contest will be open from Nov. 15 through Nov. 27 at 11:59 p.m. EST.
This is the second time that Moose Toys has introduced a rare Shopkins character to benefit TIF. In 2015, Moose Toys hosted a charity auction for Gemma Stone, which sold on eBay for $21,500. All proceeds were donated to TIF to provide toys to kids in need during the holiday season.
Fans can also enter by sending in a mail-in submission.