Kindi Kids

TOTY 2020
A collection of Moose Toys’ Kindi Kids dolls and playsets | Source: Moose Toys

Bulldog Licensing continues to grow the consumer products program for Moose Toys‘ Kindi Kids with the entry into a new category: mealtime.

DNC inked a deal to produce a full range of products inspired by the bobblehead dolls and their accompanying YouTube series spanning lunch bags and coolers, drinkware, food storage boxes, and tableware for families in the UK market.

“The Kindi Kids brand is going from strength to strength in the UK and worldwide and the strong themes of discovery and friendship continue to strike a chord with the preschool market,” says Bulldog Licensing Director Vicky Miller. “We have a portfolio of best-in-class licensees on board and are excited to add DNC’s products to this offering.”

Related: State of the Industry Q&A 2021: Moose Toys

On a global level, Kindi Kids has scored big with preschoolers, racking up more than 97 million views on YouTube and consistently landing spots on hot toy lists.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.