Bulldog Licensing continues to grow the consumer products program for Moose Toys‘ Kindi Kids with the entry into a new category: mealtime.
DNC inked a deal to produce a full range of products inspired by the bobblehead dolls and their accompanying YouTube series spanning lunch bags and coolers, drinkware, food storage boxes, and tableware for families in the UK market.
“The Kindi Kids brand is going from strength to strength in the UK and worldwide and the strong themes of discovery and friendship continue to strike a chord with the preschool market,” says Bulldog Licensing Director Vicky Miller. “We have a portfolio of best-in-class licensees on board and are excited to add DNC’s products to this offering.”
On a global level, Kindi Kids has scored big with preschoolers, racking up more than 97 million views on YouTube and consistently landing spots on hot toy lists.