Moose Toys enters into a strategic partnership with Asmodee in France, following its acquisition of Scruff-a-Luvs brand and UK-based Worlds Apart last fall. The agreement will enable Moose to expand the reach of new and existing brands in the region. Initially, the focus will include brands such as Fortnite, Wrapples, and Treasure X. 

“We have worked closely with Asmodee for a number of years and value their passion and knowledge,” says Paul Solomon, owner of Moose Toys. “This collaboration will enable us to continue to develop our business in France and share our mission of making children happy.”

The partnership between Moose Toys and Asmodee will not have any impact on current distributors and its existing portfolios.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.