Neil Patrick Harris will usher in the magic of Magic Mixies | Source: Moose Toys/The Toy Book

Moose Toys is getting ready for the holiday season with the launch of its next must-have interactive toy: Magic Mixies Magic Cauldron.

The company tapped Emmy and Tony Award-winning actor Neil Patrick Harris (Doogie Howser, M.D., Harold & Kumar Go to White Castle) as its “official magic ambassador” for the launch. Harris is a noted magic enthusiast and the New York Times bestselling author of The Magic Misfits book series.  He will unveil the Magic Mixies at CAMP‘s Columbus Circle store in New York City later this month.

“Magic has been a passion for me since I was a child. Magic sparks imagination and allows for endless creativity, and it’s been important to me that my kids experience magic in their lives,” Harris says. “Childhood is such a magical time, and the short window where kids believe that real magic exists is fleeting. I love that the Magic Mixies Magic Cauldron encourages kids to believe just a little longer. It puts the power in kids’ hands and delivers an incredibly cool experience where kids are actually creating the magic.”

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The Magic Mixies Magic Cauldron comes with everything that kids need to conjure up some fun. Kids add water and are prompted by the cauldron to add a variety of mystical ingredients that foam, bubble, and help create the Mixie — an interactive, magical pet — including sparkle for its eyes and a magic feather to give it wings. After all the ingredients are mixed into the potion, kids tap and wave the magic wand, say the magic words, “Magicus Mixus” and in a poof, an enchanting mist rises above the cauldron then clears to reveal a completely dry Mixie creature.

The Mixie lights up, makes sounds, and interacts with the wand. After revealing the Mixie, kids can make their own potions and recreate the mist with additional play modes.

“Magic Mixies is the hottest toy of the year. There is nothing like it,” says Moose Toys Co-owner Paul Solomon. “We have created something truly magical that lets kids see, touch, and create real magic. The excitement surrounding Magic Mixies has been phenomenal, it delivers the signature Moose Toys innovation and is sure to enchant kids around the world.”

The Magic Mixies Magic Cauldron is available to preorder now at most major retailers. The set carries a $69.99 MSRP and includes everything needed for the big reveal as well as extra mystical accessories to keep the magic going. The Magic Mixies Cauldron Magical Mist and Spells Refill Pack is priced at $9.99. The refill pack creates two new spells and more than 20 misting moments, so kids can create magical mist again and again.

Magic Mixies are expected to hit stores on October 1.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.