Source: Moose Toys/The Toy Book

The Australian maker of Shopkins and Heroes of Goo Jit Zu is plotting a major expansion in Canada.

Beginning this fall, Moose Toys will move forward with a hybrid distribution model under which it will directly distribute a variety of its products to retailers, including Bluey, the new Akedo — Ultimate Gaming Warriors, and a forthcoming yet-to-be-announced new brand. Current distribution partners, including Red Planet and Imports Dragon, will continue to distribute other Moose Toys products in the region.

Related: Moose Toys Launches New Akedo Line That Combines Action Figures, Battling, and Collectibility

“We have seen great success in the UK, France, and Germany, using this distribution model,” says Ben Dart, chief operating officer, Moose Toys. “As we continue to increase Moose’s footprint and brand growth globally, we will use locally based teams to handle the strategic distribution of new brands and solidify our position in the market.”

Moose Toys products are available at retailers throughout Canada and around the world.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.