Source: Moose Toys/The Toy Book

The Australian maker of Shopkins and Heroes of Goo Jit Zu is plotting a major expansion in Canada.

Beginning this fall, Moose Toys will move forward with a hybrid distribution model under which it will directly distribute a variety of its products to retailers, including Bluey, the new Akedo — Ultimate Gaming Warriors, and a forthcoming yet-to-be-announced new brand. Current distribution partners, including Red Planet and Imports Dragon, will continue to distribute other Moose Toys products in the region.

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“We have seen great success in the UK, France, and Germany, using this distribution model,” says Ben Dart, chief operating officer, Moose Toys. “As we continue to increase Moose’s footprint and brand growth globally, we will use locally based teams to handle the strategic distribution of new brands and solidify our position in the market.”

Moose Toys products are available at retailers throughout Canada and around the world.