To celebrate the global toy launch of Treasure X, Moose Toys teamed up with Geocaching HQ to create a real-world treasure hunt adventure. In July, 3,000 special edition Treasure X game pieces were released into the game of geocaching and have since journeyed over 17,000 miles.

Geocaching is a recreational activity of hunting for hidden objects using GPS coordinates posted on a website.

Each game piece is engraved with a unique tracking number and moves from geocache to geocache through the hands of players towards a goal. To date, the game pieces have visited seven countries and interacted with hundreds of people.

Today, there are more than 3 million geocaches hidden by enthusiasts worldwide. Players use the Geocaching app or a GPS device to find and log geocaches.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.

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