To celebrate the global toy launch of Treasure X, Moose Toys teamed up with Geocaching HQ to create a real-world treasure hunt adventure. In July, 3,000 special edition Treasure X game pieces were released into the game of geocaching and have since journeyed over 17,000 miles.

Geocaching is a recreational activity of hunting for hidden objects using GPS coordinates posted on a website.

Each game piece is engraved with a unique tracking number and moves from geocache to geocache through the hands of players towards a goal. To date, the game pieces have visited seven countries and interacted with hundreds of people.

Today, there are more than 3 million geocaches hidden by enthusiasts worldwide. Players use the Geocaching app or a GPS device to find and log geocaches.