Moose Toys, Warner Bros. Team Up for 'Space Jam,' 'Tom & Jerry' Toys

LeBron James in Space Jam: A New Legacy | Source: Warner Bros.

Moose Toys inked a new licensing deal with Warner Bros. Consumer Products to create toys based on the Looney Tunes franchise and two upcoming feature films.

Under the new deal, Moose will produce action figures, collectibles, plush, and more based on Space Jam: A New Legacy and Tom and Jerry.

“We couldn’t be prouder to collaborate with Warner Bros., a recognized leader in entertainment around the globe,” says Paul Solomon, co-owner, Moose Toys. “With this partnership, we are pushing innovation and design boundaries to create toys that are truly remarkable and worthy of the films and characters themselves.”

Directed by Malcolm D. Lee (Roll Bounce), Space Jam: A New Legacy stars NBA Superstar LeBron James alongside Looney Tunes characters including Bugs Bunny, Daffy Duck, and others. Tom and Jerry is a live-action update to the classic Hanna-Barbera cartoons. Tim Story (Shaft) is directing.

The new deal with Warner Bros. continues Moose Toys’ recent foray into licensing. Toys based on Bluey and Collins Key are in stores now.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Moose Toys, Warner Bros. Team Up for ‘Space Jam,’ ‘Tom & Jerry’ Toys

About the author

James Zahn