Moose Toys Wins Big at 2022 Australian Toy Association Product of the Year Awards

Magic Mixies Magic Cauldron | Source: Moose Toys

The votes are in and the Australian Toy Association’s (ATA) 2022 Product of the Year Awards are a wrap.

Moose Toys cleaned house with a total of six awards, including the overall toy of the year award. The awards are given out to celebrate exceptional products as chosen by ATA’s panel of retailers. The Awards were presented to kick off the 2022 Australian Toy, Hobby & Licensing Fair this week.

“We are proudly an Australian company, which makes winning these awards — which already is truly such an incredible honor — even more special. Winning Toy of the Year for Magic Mixies is validation that our continued focus on doing things differently and our commitment to innovation is resonating with consumers and the toy industry,” says Paul Solomon co-owner, Moose Toys. “We are grateful for the recognition and so proud of the entire Moose team for these amazing accomplishments.”

Check out all the ATA’s Product of the Year Award winners below.

Overall Product of the Year

Magic Mixies – Moose Toys

Action Product of the Year

Treasure X Dino Dissection – Moose Toys

Australian Development Products of the Year

Treasure X Monsters Gold Mega Monster Lab – Moose Toys

Collectible Product of the Year

Micro Toy Box 5pc Blind Box – Big Balloon

Construction Product of the Year

Johnco George the 6-in-1 Gyroscope Kit – Johnco Productions

Craft & Activity Product of the Year

Blinglebands Studio – Moose Toys

Doll of the Year

Barbie Day to Night Dreamhouse – Mattel

Educational / STEAM Product of the Year

106 Piece Pastel Ball Run Pack – Connetix Tiles

Electronic Product of the Year

Magic Mixies – Moose Toys

Game of the Year

Catapult Feud – Meeple Distributors

Hobby Product of the Year

LEGO Flower Bouquet – The LEGO Group

Infant/Pre-School Product of the Year

Learn & Draw Activity Desk – VTech Electronics

Outdoor Product of the Year

Hape First Ride Balance Bike – U.Games Australia

Plush Product of the Year

Little Live Pets Scruff a luvs Cutie Cuts – Moose Toys

In addition to the Product of the Year Awards, the ATA also issued Judges’ Choice Junior and Judges’ Choice Awards; Kids’ Choice Junior and Kids’ Choice Awards; the Licensed Property Awards; and a Rising Star Award.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.