According to NRF’s Gift Card Spending Survey, conducted by Prosper Insights & Analytics, holiday shoppers are opting to give gift cards. They may be small, but they’re a fool-proof option for gift givers buying for friends and family members.
The survey also revealed that people prefer receiving gift cards, and that consumers are spending more on them. The go-to gift cards that people are giving include ones to stores, restaurants, coffee houses, and gas stations.
Letting the recipient choose his or her own gift is a trend that more and more people feel comfortable with; however, there are still some people who believe that gift cards are too impersonal.
