Source: Messe Frankfurt

Perhaps the biggest toy-related trade show since the beginning of the pandemic is about to open its doors.

Toy & Edu China, Baby & Stroller China, and Licensing China expect to welcome more than 1,400 exhibitors when the show opens at the Shenzhen World Exhibition & Convention Center next week. Organizers are anticipating guests from 13 different companies and regions to take part in the show which runs March 30 to April 1.

Last month, organizers at Messe Frankfurt unveiled E-connect 360, a new digital platform to support the show.

“We have transformed the events into a hybrid format with the E-connect 360 platform to address evolving business needs, and it is encouraging to receive so much support of the platform from our exhibitors, says Wendy Wen, senior general manager, Messe Frankfurt (HK) Ltd. “With the fairs’ opening next week, we are expecting to see an all-encompassing selection of toys, educational products, strollers, baby products, licensing and licensed products both online and onsite, fulfilling visitors’ every sourcing need.”

Some of the international exhibitors setting up shop at Toy & Edu China include Hape, Guide Craft, and Maisto.

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International executives from eBay will be present the eBay and Toy Business Summit to offer attendees a chance to learn about the business potential of eBay-powered e-commerce as it relates to the toy industry.

Additionally, the Licensing China program will welcome the Chinese Animation & Comic Publishers Association from Taiwan to the fair for the first time. The organization looks to introduce Taiwanese anime and comics to global audiences.

Toy & Edu China, Baby & Stroller China, and Licensing China are organized by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co. Ltd, and Messe Frankfurt (HK) Ltd.