The plans for this year’s Licensing Expo are movin’ right along!

While this year’s theme is “fashion,” toy, game, and entertainment companies are signing up en masse for the annual event, which takes place June 13-15 at the Mandalay Bay Convention Center in Las Vegas. Organized by the Informa Markets Global Licensing Group, and sponsored by Licensing International, attendees will be able to explore thousands of brands and intellectual properties (IPs) across a wide range of categories.

Penguin Random House, Pinkfong USA, RetroBrands America, and YuMe Toys are among the first-time exhibitors this year, joining a stacked deck that includes BBC Studios, Capcom, Crayola, Funko, Hasbro, JAKKS Pacific, Jazwares, Mattel, MGA Entertainment, Moonbug Entertainment, Paramount, Peanuts Worldwide, The Pokémon Co. International, SEGA, Spin Master, The Walt Disney Co., and many more.

Related: The 2023 Edition of The BIG Toy Book is Here!

Major brands available for cross-category licensing include Barbie, G.I. Joe, Hot Wheels, Little Tikes, L.O.L. Surprise!, My Little Pony, NERF, PAW Patrol, Pokémon, and thousands of others.

“The breadth of companies, categories, and territories represented this year is already attracting a high quality of licensees and retailers to register, including Urban Outfitters, Hot Topic, Unilever, Primark, Amazon, Walmart, Mad Engine, JAKKS Pacific, and many more. With exciting fashion-themed announcements still to follow, 2023 is set to be a great year for Licensing Expo,” says Anna Clarke, Senior Vice President at the Global Licensing Group. “We are also seeing an exceptional rise in interest from first-time exhibitors, new verticals, and international brands as Licensing Expo remains the world’s leading event for emerging IPs, expanding existing partnerships and tapping into the latest in consumer trends and products.”

The Toy Book will be on hand at Licensing Expo to debut its 2023 Licensing & Entertainment issue. To get involved with the issue, please contact James Zahn (james@toybook.com).

For more details and updates, check out licensingexpo.com.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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