Toy & Hobby China and Baby & Stroller China expanded this year and grew in popularity among exhibitors and buyers. In response to the emerging business opportunities in the promising China market, the fairs expanded 23 percent in size this year.

There were 1,105 exhibitors from 10 countries and regions including Australia, China, Denmark, Hong Kong, India, Korea, New Zealand, Switzerland, Sweden, and Taiwan showcased their products throughout seven halls during the three-day shows. The visitor number increased 5 percent to 56,549. The two concurrent events were held from April 8 to 10 at the Poly World Trade Center Expo in Guangzhou, China.

This year’s shows cooperated with renowned media global toy experts to organize the Toy Talks Forum for the first time. Experts from domestic industry leaders like KingBee and Kidsland, as well as representatives from international organizations such as Euromonitor and Living in Digital Times, shared their views on the current trends and future developments of the global and Chinese toy industries in the half-day forum.

Toy & Hobby China and Baby & Stroller China are organized by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd., and Messe Frankfurt (HK) Ltd. The next fair will take place in April 2019.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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