Under a licensing agreement with Playmates Toys, MPA Sales relaunched the Hearts for Hearts Girls doll line. Each doll in the line has her own story inspired by real girls who overcame challenges from their respective regions.
This spring, MPA will debut Aya from Syria, Tipi from Laos, and Lauryce from New Orleans, who will join last fall’s release of Dell from the U.S., Rahel from Ethiopia, Consuelo from Mexico, and Nahji from India. Each doll comes with a mini-book, a friendship bracelet for kids to wear, and digital content. A mobile game app will debut this fall.
Hearts for Hearts Girls continues its relationship with World Vision by donating a dollar for each doll purchased to support their programs in the dolls’ represented regions.