Surge Licensing tapped Mondo TV as licensing sub-agent for William Mark Corp.’s entertainment and toy brand, Feisty Pets, in Italy and Iberia.

Feisty Pets are interactive plush toys that transform from friendly to ferocious when squeezed.

With Jazwares as the global master toy partner and Scholastic as the brand’s master English language publisher, Mondo plans to support the toy program locally with a lifestyle-based consumer products, publishing, and collaborations that capture the unique Feisty Pets fan experience.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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