MVP Group International, Inc. introduces an innovative, interactive experience that teaches children the importance of helping others. Monkeez Makes a Difference combines MVP Group’s best-selling Genuine Monkeez and Friends plush characters with online games and Do Good challenges that give children the opportunity to learn and practice philanthropy.

The experience begins with the purchase of a Genuine Monkeez and Friends plush character. With more than 90 options, each toy comes with a unique online game activation code.With an adult’s help, children follow the instructions on the tag and visit, where they can enter the code and watch videos about each charity that partners with Monkeez Makes a Difference, including Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for all kids with cancer; Samaritan’s Purse, an organization that provides spiritual and physical aid to hurting people around the world; and  Best Friends Animal Society, a national animal welfare organization dedicated to finding homes for abandoned pets. Children can select which charity they would like to contribute to, and Monkeez Makes a Difference donates 10 percent of the wholesale cost on their behalf.

By selecting the charity of their choice, children unlock the door to an interactive and educational online world. Children can revisit as many times as they’d like to play educational games and learn more about what they can do to help others.

Monkeez Makes a Difference was developed by Chrysti Carol Propes, director of Monkeez Makes a Difference. Carol based the program on research that indicates it’s never too early to teach children to think of others, and that children should be empowered to explore causes and reach their own decisions about what to support.

The Monkeez Makes a Difference program will be on display in Midwest‐CBK’s Atlanta, Dallas, and Las Vegas showrooms this summer. The new program will also be available at the Chicago Temporaries, CGTA Toronto Show, ASTRA,  and ABC Kids shows. The products’ suggested retail prices range from $2.99 to $100. For more information about viewing and purchasing the new Monkeez Makes a Difference collection, visit

This post was originally written by Leah Rocketto and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.