Beginning July 22, characters from the mobile game enjoyed by more than 100 million players worldwide will be found in Carl’s Jr. and Hardee’s Star Pals Kids Meals. PlayMonster collaborated with CKE Restaurants on four exclusive My Singing Monsters toys, including Monster Dominoes, Stackers, a Monster Maze, and an Island Theater Set.
“We know how passionate the My Singing Monsters fanbase is and we wanted to give them new exclusive toys for 2020,” says Scott Flynn, vice president of marketing, PlayMonster. “Partnering with Carl’s Jr. and Hardee’s and their Star Pals meals was a no brainer!”
The My Singing Monsters Star Pals meals will be available until Sept. 1, or while supplies last.
Wind Sun Sky Entertainment, which recently collaborated with PlayMonster for Snap Ships, is franchising and licensing the My Singing Monsters intellectual property and is in development on an animated series. PlayMonster is offering fans 25% off any My Singing Monsters purchase through the PlayMonster website until Feb. 28, 2021.