My Singing Monsters | Source: PlayMonster

PlayMonster‘s popular My Singing Monsters are headed for Hardee’s and Carl’s Jr.

Beginning July 22, characters from the mobile game enjoyed by more than 100 million players worldwide will be found in Carl’s Jr. and Hardee’s Star Pals Kids Meals. PlayMonster collaborated with CKE Restaurants on four exclusive My Singing Monsters toys, including Monster Dominoes, Stackers, a Monster Maze, and an Island Theater Set.

Source: PlayMonster

“We know how passionate the My Singing Monsters fanbase is and we wanted to give them new exclusive toys for 2020,” says Scott Flynn, vice president of marketing, PlayMonster. “Partnering with Carl’s Jr. and Hardee’s and their Star Pals meals was a no brainer!”

The My Singing Monsters Star Pals meals will be available until Sept. 1, or while supplies last.

Wind Sun Sky Entertainment, which recently collaborated with PlayMonster for Snap Ships, is franchising and licensing the My Singing Monsters intellectual property and is in development on an animated series. PlayMonster is offering fans 25% off any My Singing Monsters purchase through the PlayMonster website until Feb. 28, 2021.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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