Source: The Toy Book

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes back toy industry veteran Nancy Zwiers.

Zwiers’ last appearance topped the charts as the most-streamed episode of the “Power Kid Podcast” for 2020, and for the sequel, she’s sharing her thoughts on how “Play is natures’ way of helping us learn how to survive”

On the show, Albritton and Zwiers dive deep into the inherent biological importance of play and how the most successful brands focus on kids’ desires and dreams and trust their play instincts. Finally, Zwiers unpacks her “Funosophy Play Theory” which is an organized chart of play patterns and age ranges rooted in child psychology.

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The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.