Nelvana is teaming up with Line Friends.

One of the world’s fastest-growing character brands, Line Friends were initially created as stickers for the 200 million active users of the mobile messenger app, LINE. Expanding into a lifestyle brand, the strategic partnership with Nelvana will see the development and co-production of a kids animated television series to be distributed by Nelvana globally, excluding Korea, Taiwan, Russia, and CIS.

“Nelvana is fueled by creating content with loveable characters that spark strong emotional connections with kids and families worldwide,” says Pam Westman, head of Nelvana Enterprises. “We look forward to working with Line Friends to do just that and feature its globally appealing character brands across multiple platforms, reaching global audiences and consumers in new ways.”

Additionally, Nelvana will be the Canadian partner of Line Friends’ millennial brand, Brown & Friends. Details on a pop-up shop for the brand will be revealed in the months ahead.