Line Friends

Nelvana is teaming up with Line Friends.

One of the world’s fastest-growing character brands, Line Friends were initially created as stickers for the 200 million active users of the mobile messenger app, LINE. Expanding into a lifestyle brand, the strategic partnership with Nelvana will see the development and co-production of a kids animated television series to be distributed by Nelvana globally, excluding Korea, Taiwan, Russia, and CIS.

“Nelvana is fueled by creating content with loveable characters that spark strong emotional connections with kids and families worldwide,” says Pam Westman, head of Nelvana Enterprises. “We look forward to working with Line Friends to do just that and feature its globally appealing character brands across multiple platforms, reaching global audiences and consumers in new ways.”

Additionally, Nelvana will be the Canadian partner of Line Friends’ millennial brand, Brown & Friends. Details on a pop-up shop for the brand will be revealed in the months ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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