Corus Entertainment’s Nelvana teamed up with Sumitomo Corp. to develop a new animated series based on Geki Drive, a collection of hyper-fast customizable toy cars produced by Bandai Spirits. Geki Drive (“Extreme Racing” in Japanese) is an all-new 2D/3D hybrid animated series that will be geared toward a global audience of kids ages 6 to 8. With 52, 11-minute episodes planned, the series positions the brand for an expansion of the toy line, which has previously been available only in the Japanese market.

https://www.youtube.com/watch?v=TOcBsTYiJ5Q

“There is significant opportunity in the market for a fast-paced, vehicle-driven series and brand like Geki Drive,” says Nelvana President Scott Dyer. “With this new series and partnership with Sumitomo, we’re off to the races on delivering a truly unique property.”

According to Nelvana, Geki Drive is the story of the Pod Squad — a team of young racers that bursts onto the scene to take the Geki Circuit by storm. But the higher the Squad climbs, the more daunting challenges they face. If they hope to reach the top of the Geki leader board, the Squad must rely on their instincts, their unique skills and, most of all, each other. Geki Drive combines high-tech racing, teamwork, and out-of-the-box thinking to create an action-packed thrill ride of a lifetime.

The creative team behind Geki Drive includes Shigeki Fujiwara (Beyblade, B-damanAikatsu), head writer Al Schwartz (The HollowPaw PatrolHot Wheels Battle Force 5Max Steel), and director Mike McDougal (Mysticons, D.N. Ace).

Additionally, former Cartoon Network President and Chief Operating Officer Stuart Snyder will advise. During his seven-year tenure at Cartoon Network, Snyder oversaw global franchise brands, including Adventure Time, Ben 10, and Bakugan.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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