New Appointments at DHX Media, Wildbrain

DHX Media appointed Lara Ilie as vice president of rights strategy, reporting to Anne Loi, chief commercial officer. Additionally, Rachel Taylor will join DHX Media’s wholly-owned subsidiary, WildBrain, as commercial director, reporting to Jon Gisby, managing director.

In her newly created position, Ilie will develop and implement integrated strategies to monetize the company’s portfolio of intellectual property rights across business units and territories. Working with the senior management team, she is responsible for formulating strategies to grow revenue from the company’s portfolio of kids and family brands. In addition, Ilie will manage sales of DHX Media’s content library in Canada, Italy, Spain and Australia.

Taylor leads Wildbrain’s sales and operations teams, as well as client management. She is responsible for expanding WildBrain’s commercial partnership business with third-party brands. Based in London, UK, Taylor comes to WildBrain with experience in content distribution and monetization, coupled with a background in toys. She has previously held senior business and commercial roles at Sony Pictures Entertainment, Twentieth Century Fox, and Australian toy company, Funtastic.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.