Adult Swim’s 2019 LIMA Award-nominated property Rick and Morty just scored a host of new licensing and merchandising partnerships. Ahead of Licensing Expo, Cartoon Network Enterprises (CNE) revealed new collaborators that will contribute to the more than 500 Rick and Morty products slated for release ahead of the series’ November return.
CNE expands Rick and Morty into new categories such as bicycles, custom jewelry and pet products, among others. Personalized products tied to fan-favorite episodes and events are key to the line creating unique and exciting consumers engagement.
New Rick and Morty collaborations:
King Ice – Considered the leading street wear jewelry brand in hip-hop culture, King Ice will bring Rick and Morty to life in an brand-new way. Offering the first-ever jewelry collaboration between the two brands, the collection will include 3D-designed iced out pendants and rings featuring the cast of characters, with an anticipated release in August.
Sprayground – The rebel backpack company with a commitment to counter culture expands its existing Adult Swim partnership with a collection of edgy, color-soaked bags inspired by the show.
MeUndies – Launching in Oct., the limited-edition MeUndies x Rick and Morty collection will be available in the brand’s softer-than-soft underwear and loungewear for men and women. This limited-edition fan art inspired design features hand-drawn, original artwork of the show’s iconic characters and beloved villains in one of MeUndies’ community’s most requested prints.
Silver Paw – Rick and Morty pet lovers will be able to express both their fandom for the series and passion for their furry companions with this first-time collaboration launching this fall. The line will include dog and cat apparel, toys, collars, leashes, treats and more available in select retail stores across North America.
State Bicycle Co. – Combining quality urban cycling with premium design, this Rick and Morty limited-edition collection will include bikes, jerseys and accessories including water bottles and bar tape. Products will be available in US and Canada later this year.
Teenage Engineering – Emmy Award-winning producer Justin Roiland will step into the role of inventive mad scientist with Swedish consumer electronics company Teenage Engineering. Together, they created a limited-edition pocket operator (PO-137), a vocal synthesizer and sequencer with built-in microphone offering 8 different voice character sampling options, all voiced by Roiland himself plus custom Rick and Morty visuals for each. Other features of the operator include animated LCD display, folding stand, 120-seconds sample memory, alarm clock and much more.
Wizards of the Coast – Coming this fall, the world of Dungeons & Dragons blends with the mad narcissistic genius of Rick Sanchez’s power-gaming sensibilities in a boxed set that includes everything a Dungeon Master needs to channel their inner mad scientist and run a rickrolling adventure for up to 5 players, levels 1 to 3.
Plus, the fan-favorite crossover comic mini-series continues with Rick and Morty vs. Dungeons & Dragons II: Painscape from Oni Press, Wizards of the Coast, IDW Publishing and CNE, with the first issue release on September 18 and 3 more issues to follow.
In addition to the Dungeons & Dragons comic book collaboration, Oni Press will reach another milestone with the release of issue No. 50 of the ongoing Rick and Morty comic book series with two variant covers featuring Rick and Morty creators and executive producers, Dan Harmon and Justin Roiland, from artist Julieta Colás.
Rick and Morty Collaborations Already Released this year:
- Primitive Skate – Skateboards, apparel, accessories, stickers, and more.
- Stance – A two-style Rick and Morty sock collection.
- BlackMilk – A 19-piece collection including Rick and Morty inspired dresses, blouses, swimwear, t-shirts, and more.
- Diadora – A sold-out two sneaker pack from the Italian company launched the line, which will continue with a second wave of apparel and shoes.
- Elevenparis– A collection of t-shirts and hoodies from the Parisian streetwear brand.
