Netflix entered into a deal with Nickelodeon Studios for a pair of original animated films based on Rise of the Teenage Mutant Ninja Turtles and The Loud House. Viacom CEO Bob Bakish revealed the plan during the company’s first quarter earnings call, citing promotion on Netflix as a way to drive viewership of the series on Viacom platforms. The news follows Viacom’s recent acquisition of Pluto.tv as the company looks to leverage its content library and brands across other platforms.

Nickelodeon Studios already produces Pinky Malinky for Netflix, and is working on a live-action adaptation of Avatar: The Last Airbender for the streamer. Viacom’s Paramount Television division already produces content for Netflix, including The Haunting of Hill House and 13 Reasons Why.

H/T Variety