Netflix entered into a deal with Nickelodeon Studios for a pair of original animated films based on Rise of the Teenage Mutant Ninja Turtles and The Loud House. Viacom CEO Bob Bakish revealed the plan during the company’s first quarter earnings call, citing promotion on Netflix as a way to drive viewership of the series on Viacom platforms. The news follows Viacom’s recent acquisition of Pluto.tv as the company looks to leverage its content library and brands across other platforms.

Nickelodeon Studios already produces Pinky Malinky for Netflix, and is working on a live-action adaptation of Avatar: The Last Airbender for the streamer. Viacom’s Paramount Television division already produces content for Netflix, including The Haunting of Hill House and 13 Reasons Why.

H/T Variety 

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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