Nickelodeon Rolls Out 'PAW Patrol Safety First!' Global Campaign

Nickelodeon and Safe Kids Worldwide are teaming up to spread the word about the importance of kids’ safety.

PAW Patrol Safety First! is a multiyear program that focuses on water, fire, and road safety. World Champion swimmer Michael Phelps is on board as the official PAW Patrol Safety First! Global Water Safety Ambassador. Family travel YouTubers, The Bucket List Family, and Nickelodeon will co-create branded content that will live across the family’s social media channels, as well as Nick Jr. and PAW Patrol social channels. The global campaign is in partnership with Tailwind.

Phelps and his Michael Phelps Foundation will share swim safety tips utilizing core principals of the Foundation’s programming featuring the PAW Patrol pups. On-the-ground safety events will be held in cities around the world next year, with tentpole activations planned for Arizona, New York, and Mexico. Phelps will also co-host a water safety event next spring.

In support of the PAW Patrol Safety First! campaign, custom PAW Patrol-branded safety guides that offer tips from Safe Kids will be available to educate kids and families about water, fire and road safety.

Created by Spin Master, PAW Patrol was recently renewed for a seventh season on Nickelodeon.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

Nickelodeon Rolls Out ‘PAW Patrol Safety First!’ Global Campaign

About the author

James Zahn